The Best IT Cosmetics for Women over 50
You know I love finding products that make our makeup routine easier and help us look our best, duh. IT Cosmetics has been my go-to brand for years now, so today I’m sharing some of their top picks! Whether you’re looking for a full-coverage cream, a lightweight formula, or skincare ingredients that work wonders, there’s something for everyone. Let’s get into the best IT cosmetics for women for 50—because we don’t have time for cakey makeup or products that settle into wrinkles!
IT Cosmetics Your Skin But Better Makeup Primer+
If you’re tired of your foundation disappearing by lunchtime, this primer is a must-try! It hydrates with glycerin and helps refine the look of pores, so your complexion looks smoother and more even. The oil-free formula is great for oily skin, but it won’t dry you out either—just a happy medium! Plus, it extends makeup wear, so your look stays fresh all day. Think of it like a good friend who keeps you looking put together, even when life gets busy.
IT Cosmetics Your Skin But Better CC+ Cream Illumination
This is a great CC cream for those who want coverage but still love a little glow! It’s full-coverage but doesn’t feel heavy, and it’s packed with anti-aging ingredients like hyaluronic acid and niacinamide to keep skin hydrated. Plus, with SPF 50+ sunscreen, you’re getting sun protection while looking fabulous. I love that it helps blur blemishes and evens out hyperpigmentation without settling into fine lines. The shade range is solid, so you can find the perfect match for your skin tone.
IT Cosmetics Confidence in a Cream Anti-Aging Face Moisturizer
This moisturizer is a dream for dry skin, one of my struggles! It’s loaded with skincare ingredients like hyaluronic acid, niacinamide, and peptides that help reduce the appearance of wrinkles. The 48-hour hydration claim is no joke—it leaves your skin feeling soft and plump. If you struggle with texture or dryness, this is a game-changer. Plus, it layers well under makeup, so no pilling or greasy residue.
IT Cosmetics CC+ Nude Glow Lightweight Foundation
For those who want a foundation’s lightweight feel with buildable coverage, this is a winner! It gives a dewy finish without making you look shiny, and it’s infused with niacinamide, hyaluronic acid, and green tea extract for extra skincare benefits. If you don’t love a matte finish but still want your makeup to last, this strikes the perfect balance. It also has SPF 40, so you’re getting some sun protection while you wear it.
IT Cosmetics Superhero Mascara
Let’s talk lashes, Gurls! This mascara is all about volume and length, making your lashes look fuller and more defined. The formula has biotin, peptides, and collagen to help condition your lashes while wearing it. If you have sensitive eyes, this is a great pick—it won’t flake or irritate. It’s like having your own lash extensions without the hassle.
IT Cosmetics Bye Bye Under Eye Full Coverage Concealer
Dark circles? No, thank you! This full-coverage concealer hides everything from fine lines to redness and discoloration. It’s waterproof, which means it stays put even on those long days. A little goes a LONG way, so one tube lasts forever. Plus, it blends beautifully without looking cakey—just smooth, bright under-eyes. This is pretty thick, so pat it on sparingly.
IT Cosmetics Brow Power Eyebrow Pencil
This is a universal shade eyebrow pencil that works for most brow colors. It’s got a budge-proof formula that lasts all day, even in humid weather (looking at you, summer in the South!). The built-in spoolie brush makes it easy to blend, and the formula has biotin for added brow care. If your brows have gotten a little sparse over the years, this is an easy way to define them without looking overdone.
IT Cosmetics Bye Bye Pores Blush
Blush is a must for giving life to mature skin, and this one is sheer, buildable, and diffuses the look of pores. The formula has silk, hydrolyzed collagen, peptides, and antioxidants, so it’s basically skincare disguised as makeup. It blends like a dream and doesn’t settle into lines or wrinkles. Plus, the shades are gorgeous—perfect for adding a natural flush!
IT Cosmetics Bye Bye Pores Loose Setting Powder
If you love a poreless, smooth finish, this setting powder is magic. It’s translucent, so it works on all skin tones, and it’s packed with peptides, silk, and antioxidants. It controls shine without looking heavy or cakey. A light dusting sets your makeup for the day while keeping everything looking fresh and polished.
IT Cosmetics Heavenly Luxe Complexion Perfection Brush #7
The right tools make all the difference, and this brush is perfect for applying both foundation and concealer. The bristles are soft but dense, making it easy to get a flawless blend. It’s ideal for sensitive skin, and since it’s dual-ended, you get more bang for your buck. If you’ve been applying your makeup with your fingers (no judgment, ha!), this will change your routine for the better.
Gurls, that’s my roundup of The Best IT Cosmetics for Women Over 50! These products have skincare benefits built right in, so you’re getting more than just makeup. Whether you’re looking for a better foundation, a concealer that actually covers, or a mascara that makes your lashes pop, IT Cosmetics has you covered. Let me know which of these you’ve tried or if you have a favorite I should check out! XOXO
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To GOD Goes The Glory!
Verse Of The Day
Psalm 91:4 (NIV)
4 He will cover you with his feathers,
and under his wings you will find refuge;
his faithfulness will be your shield and rampart.
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I love IT makeup and want to try but a little too pricey for me.
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Found it. Love the CC cream. Hardly use foundation anymore. Love the sunscreen in it. Have to try the blush. 😊
Found it! I have used IT products in the past and like them. Though my go to now is Laura Geller.
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Love the Bible verse for today.
Sounds like a wonderful weekend with family. Those flowers are gorgeous! Always good to have great makeup ideas!
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I have always heard great things about IT Cosmetics but have yet to try them.
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Found it! Have used it cosmetics for years and love them
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Found it! I love the cc cream, may have to try their primer too!
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I have been using the cc for years. It is fabulous. I just purchased the brush .
You are right Tania – so much better than using your fingers. It really makes a difference in the application.
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I love IT foundations and I’m so glad you highlighted them. The 50 SPF is wonderful for my fair skin and does not cause breakouts like other sunscreens (even made for face products.) I use them religiously on my face at the beach, sporting events, and outdoor activities, and have not had burned cheeks and nose since! Their shade matching is wonderful too.
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Found it! Don’t know if it’s just me, but I couldn’t get the links to open 🙃
Molly, no one else has mentioned an issue. Maybe you can try it on a different device.
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I use the brow pencil, CC full coverage cream and setting spray. They last all day and do a great job.
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Need to try the CC one
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Found It! I really like IT products!
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