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New Brands on My Radar: May 2024

The fashion world is constantly changing, and there are so many amazing stores out there to discover. I’m always looking for new and exciting brands to add to my collection, and I’ve got some hot new picks for you this May. I’m excited to introduce you to some new brands that have caught my eye. From beautiful dresses and blouses to comfortable tees and flattering swimwear, these brands are definitely worth checking out. I’m anxious to hear which of these are your favorite. Be sure to comment, and I’ll order a few things from the winning retailer. So, let’s jump right in and see what new brands are on my radar this month!

New Brands on My Radar: May 2024

Over 40 Fashion Blogger, Tania Stephens is wearing a brightly colored floral top

I bought this Boden blouse in 2022, which is no longer available. I ordered it through Nordstrom and didn’t know that Boden had a retail store. 🤦‍♀️ Imagine my surprise when I stumbled on their website! I felt silly and happy at the same time. Lol! By the way, the shirt is a size 10, and it fits me great.

Boden

Have you gurls ever shopped at Boden? One of the things that I love most about Boden is the bright and happy colors and patterns they use in their designs. Their clothes are always full of life and personality, which really sets them apart from other brands. Whether it’s a bold floral print or a cheerful stripe, Boden’s use of color and pattern is always so refreshing.

Sugarlips

I recently discovered the brand Sugarlips, and I am obsessed! I stumbled upon their website while browsing for new clothing options and was immediately drawn to their feminine designs. They have a great selection of dresses, and I have some of their tops on my wishlist!

Ivy City Co.

I recently discovered Ivy City Co. while scrolling through Instagram, and I knew my dress loving readers would love them! They are a woman-owned company based in Utah. Their pieces are both modest and timeless, with gorgeous prints and designs. If you have a little girl in your life, you’ll love their line of matching little girl’s dresses!

Hermoza

Hermoza is a fashion brand known for its elegant and sophisticated clothing designs. The brand is particularly popular for its swimwear line, which features high-quality fabrics and flattering cuts that help women feel confident and beautiful. They also have a ton of resort wear pieces that would be perfect for any upcoming beach trips!

Marine Layer

I am absolutely thrilled to have discovered Marine Layer just in time for summer. This clothing brand began with a quest to create the softest tee ever, and the result is a line of top-notch products for both guys and girls. Just look at all of the bright, happy colors!

Cabana Life

I discovered this brand earlier in the year while researching swimwear and cover-ups. Cabana Life clothing is fashionable and functional, making it a great choice for those who want to look cool and stay safe in the sun. Their colorful designs are inspired by the beach and tropical destinations, and their UPF 50+ fabrics provide protection from harmful UV rays.

Shop More Finds from New Brands on My Radar:

Remember to comment which is your favorite. If you have you ever shopped any of these brands, let us know your thoughts.

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62 Comments

  1. On the beach cover ups why no pockets? Where do you put your cell phone and room key?

    1. Diana, I hadn’t noticed about the pockets, but I always have a tote of some kind with me. That’s were I keep my phone, shoes, keys, and money.

  2. Never heard any of these sides. Colorful and beautifu. maybe it’s time add some into my wardrobe.
    Thanks for introducing us to something new.

  3. I love your humorous posts .. like sunshine to my day!
    I have purchased the Breton long sleeve tees from Boden, but was disappointed in the fabric not being as hefty as I had hoped.

    1. That’s good to know! There are times I want a heavier weight, but other times I want something light and airy.

  4. Daryl Ann Jones says:

    I love all the new brand options you provided. I especially love the Cabana Life brand. It’s time for new summer wear!

  5. Sue Quinn says:

    Thank you for the new brands. I liked Boden the best, but there was a little something in each brand that intrigued me.

  6. I never heard of these brands. I will check them out. I have to really love something to try a new brand because of the hassle of returning if it doesn’t work out.

  7. I’ve never shopped at any of these stores. I’ve heard of Boden, but not the others. I liked the Boden navy dress. I like the shirt you’re wearing. I like prints but don’t wear them. I tend to stick with solids, stripes,or small prints. however, I love seeing your try on hauls. seeing what you wear gives me ideas.

    1. I’m glad you enjoy them!

  8. Garrett Laura says:

    You made me laugh about snapping a pic of you getting out of the shower! LOL! Those gala fashion shows are so silly, like any real person could wear those things. Not familiar with these brands, but I do love all the pretty florals. Will check it out!!

  9. I am going to check out some of these sites! So bright and colorful choices, love it. Thanks for introducing us!

  10. Fun! I love Boden – I’ve gotten some of my favorite dresses from them! I’d also love to see try ons from Hermoza and Marine Layer. If any of the shops carry petite sizes, that’s a huge bonus!