New Brands on My Radar: May 2024

The fashion world is constantly changing, and there are so many amazing stores out there to discover. I’m always looking for new and exciting brands to add to my collection, and I’ve got some hot new picks for you this May. I’m excited to introduce you to some new brands that have caught my eye. From beautiful dresses and blouses to comfortable tees and flattering swimwear, these brands are definitely worth checking out. I’m anxious to hear which of these are your favorite. Be sure to comment, and I’ll order a few things from the winning retailer. So, let’s jump right in and see what new brands are on my radar this month!

New Brands on My Radar: May 2024

I bought this Boden blouse in 2022, which is no longer available. I ordered it through Nordstrom and didn’t know that Boden had a retail store. 🤦‍♀️ Imagine my surprise when I stumbled on their website! I felt silly and happy at the same time. Lol! By the way, the shirt is a size 10, and it fits me great.


Have you gurls ever shopped at Boden? One of the things that I love most about Boden is the bright and happy colors and patterns they use in their designs. Their clothes are always full of life and personality, which really sets them apart from other brands. Whether it’s a bold floral print or a cheerful stripe, Boden’s use of color and pattern is always so refreshing.


I recently discovered the brand Sugarlips, and I am obsessed! I stumbled upon their website while browsing for new clothing options and was immediately drawn to their feminine designs. They have a great selection of dresses, and I have some of their tops on my wishlist!

Ivy City Co.

I recently discovered Ivy City Co. while scrolling through Instagram, and I knew my dress loving readers would love them! They are a woman-owned company based in Utah. Their pieces are both modest and timeless, with gorgeous prints and designs. If you have a little girl in your life, you’ll love their line of matching little girl’s dresses!


Hermoza is a fashion brand known for its elegant and sophisticated clothing designs. The brand is particularly popular for its swimwear line, which features high-quality fabrics and flattering cuts that help women feel confident and beautiful. They also have a ton of resort wear pieces that would be perfect for any upcoming beach trips!

Marine Layer

I am absolutely thrilled to have discovered Marine Layer just in time for summer. This clothing brand began with a quest to create the softest tee ever, and the result is a line of top-notch products for both guys and girls. Just look at all of the bright, happy colors!

Cabana Life

I discovered this brand earlier in the year while researching swimwear and cover-ups. Cabana Life clothing is fashionable and functional, making it a great choice for those who want to look cool and stay safe in the sun. Their colorful designs are inspired by the beach and tropical destinations, and their UPF 50+ fabrics provide protection from harmful UV rays.

Shop More Finds from New Brands on My Radar:

Remember to comment which is your favorite. If you have you ever shopped any of these brands, let us know your thoughts.

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  1. Just placed my first order with Boden! Hope you get credit for it! Send more links for websites with cute things for us Gurls! I live in a small town with limited selection. I love shopping online.

    1. Kristi, I live in a small town too, so I do almost all my shopping online. I’ve got you!

  2. My daughter is a big Ivy City Co fan! I’d love to see you style some of their fashions for us moms.

  3. Thanks for introducing new brands. Boden is the only one I’ve heard of.

  4. I really like the Ivy City dresses—lemon one and florals! Thank you for such good options!! Very pretty fashion!!

  5. I shop at Boden fairly often. I love their clothes, and the brand is committed to sustainability,. Boden actually ask you to buy less but buy better clothes. They are on the pricey side (at least for me), but the quality is there, and I love their attitude. They are a family-run brand.
    Talbots sells Cabana Life swimsuits and coverups. I’ve never purchased anything, but the quality looks good.
    I’ll have to look at some of the others. Thanks for this post!

  6. sue koren says:

    So many fun new websites to check out!

  7. Where did you get the colorful shirt you have on when talking about hair products?

    1. Teri, that one is several years old, and I bought it at J.Crew.

  8. I have heard of some of these brands but have never purchased from them. Boden and Cabana Life items are right up my alley. Thanks for introducing some new lines.

  9. Sheila Sanders says:

    I have never heard of these brands. Looks like I need to do some shopping.

  10. Elizabeth says:

    Thanks for introducing us to all these new brands. I have not heard of any of them. Although I like some items from each brand, I think Boden speaks to me the most.Thanks for all your work in compiling this post.

  11. On the beach cover ups why no pockets? Where do you put your cell phone and room key?

    1. Diana, I hadn’t noticed about the pockets, but I always have a tote of some kind with me. That’s were I keep my phone, shoes, keys, and money.

  12. Never heard any of these sides. Colorful and beautifu. maybe it’s time add some into my wardrobe.
    Thanks for introducing us to something new.

  13. I love your humorous posts .. like sunshine to my day!
    I have purchased the Breton long sleeve tees from Boden, but was disappointed in the fabric not being as hefty as I had hoped.

    1. That’s good to know! There are times I want a heavier weight, but other times I want something light and airy.

  14. Daryl Ann Jones says:

    I love all the new brand options you provided. I especially love the Cabana Life brand. It’s time for new summer wear!

  15. Sue Quinn says:

    Thank you for the new brands. I liked Boden the best, but there was a little something in each brand that intrigued me.

  16. I never heard of these brands. I will check them out. I have to really love something to try a new brand because of the hassle of returning if it doesn’t work out.

  17. I’ve never shopped at any of these stores. I’ve heard of Boden, but not the others. I liked the Boden navy dress. I like the shirt you’re wearing. I like prints but don’t wear them. I tend to stick with solids, stripes,or small prints. however, I love seeing your try on hauls. seeing what you wear gives me ideas.

    1. I’m glad you enjoy them!

  18. Garrett Laura says:

    You made me laugh about snapping a pic of you getting out of the shower! LOL! Those gala fashion shows are so silly, like any real person could wear those things. Not familiar with these brands, but I do love all the pretty florals. Will check it out!!

  19. I am going to check out some of these sites! So bright and colorful choices, love it. Thanks for introducing us!

  20. Fun! I love Boden – I’ve gotten some of my favorite dresses from them! I’d also love to see try ons from Hermoza and Marine Layer. If any of the shops carry petite sizes, that’s a huge bonus!

  21. Jenniffer says:

    Those pineapple pants are adorable!!!!

  22. Carol Ann Jablondki says:

    That Sugarlips Lorelei dress intrigues me. Love that it has pockets! Not sure about how it will stand up to a full day of activity since it’s 100% cotton, but it’s worthy of a second look.

  23. Oooh, Marine Layer and Cabana Life are on my radar for my casual lifestyle! Bring on those cool, comfortable summer styles!

  24. Ginger Hiller says:

    I did not watch the MetGala, but from the few pictures I’ve seen, Nicole Kidman was the only one that looked sophisticated. And she did not let it all hang out. I am unfamiliar with all of the brands you shared.

    1. Agreed, she looked beautiful. ❤️

  25. I love all the bright and happy colored clothing!!! Thank you!

  26. I love this post! The new brands are showing some really beautiful clothes. The pieces I looked at are not too expensive which is a bonus. I also just learned that Boden now has free returns which was not the case the last time I was considering a purchase from them.
    Thanks so much for your hard work.

  27. Beautiful clothing from all of them but it seems they are designed more for the younger generation! At 73, I don’t see me wearing very many of them. Now 20 years ago, I would have rocked them!!

  28. Ivy City is my favorite. Their designs are feminine and will look good on everyone. Boden is a great brand. I also want to check out Canana Life and SugarLips. I
    I guess I love them all. 😊

    1. Thanks for the feedback! I’m glad you’re considering a new brand to try.

  29. Janet Dow says:

    I’ve discovered RipskirtHawaii! Beautiful skirts in 4 lengths, beautiful prints, wrap skirt style in easy care fabric. great for water sports, the beach. they dry fast and feel cool. Their sundresses are gorgeous. they also carry t-shirts, tank tops, beach robes etc. they now ship to Canada and the customer service is excellent. Oh and size inclusive too. I’m a huge fan as you can tell.

  30. Thanks, looks like beautiful clothes. Rabbit holes here I come! Ha!

  31. Love Boden and Cabana Life!

  32. Thank you for showcasing new brands. I am fair-skinned and have had some skin cancer. I love the Cabana Life clothing. It is colorful, comfortable, and provides protection to my skin without applying sunscreen all over.

  33. I’m familiar with Boden and Sugarlips, but not the others. Thanks! I’m a bright color girl!

  34. The Met Gala…what a waste of time and money! You have shown some really pretty pieces and introduced us to some brands I have never heard of! Once again, thank you for all you do!!!Happy Tuesday❤❤❤

  35. I love all the colorful clothes. Sugarlips is my favorite.

  36. Linda Shearer says:

    I liked the Boden pieces and some of the Sugar Lips pieces the best.

  37. Donna Brown says:

    Wow, these r some serious brands to watch. I am familiar with Boden but none of the others. LOVE the swimwear from Hermoza and the tee/ sweatshirts from Marine Layer well definitely be in my cart….cool respun bag for an awesome cause..Tks Tania for always keep us up to date with all your insight, try-ins and advice…love following u?

  38. Love the freshness of these new looks

  39. I have never heard of any of these, except Sugar Lips. I think Dillard’s has carried that line, in the past. Pretty clothes.

  40. Stephanie Weeks says:

    I look forward to checking out these new websites!

  41. Susan Rossi says:

    I love the colors this season. Bright cheerful and beautiful!!

  42. Patti McDonald says:

    Wow! Lots of new brands! Thanks for introducing us to these pretty finds. I love the bright fun colors too.

  43. First off, the Met Gala…I’m rolling thinking of the dresses. So silly.

    Now onto the new brands. I think Boden is my favorite. I love that blouse you’re wearing. I love bright and colorful. That said, there are several items from each that I’d like to try out. I appreciate all the work you put into finding great things for us. 😊

  44. Looking forward to the articles about the newly discovered brands.

  45. Becky Kerwin says:

    Oh my! Such bright and wonderful colored clothing!! I don’t know if I could pick one!!

  46. I really like the quality of my Boden pieces, and the carry some petites

  47. Janice Minkler says:

    I so appreciate the time and effort you put into your blog. Your sense of humor and your daily observations about your family and life are delightful. Keep up the good work.

    1. Awww, thanks, Janice! Life is too short not to laugh as much as possible.

    2. I love all the new site recommendations! Thank you. Sugar lips is my favorite ❤️

      1. I love those items too, and the name of the brand is so cute!

  48. Jan Canapp says:

    I have several dresses from the Cabana Life brand. I honestly cannot enough about them. Love all their nautical and tropical prints and the SPF feature is the icing on the cake. Thanks for introducing us to all these great looking brands. Will definitely check out the Boden site.

    1. Thanks, Jan. I’ve been seeing there clothing a lot since summer is almost here.