Vera Bradley: Is it still in style?
Remember the days of Vera Bradley?! I sure do!! I loved my purses and bags from the brand. They became huge in the 2000s, putting up stores everywhere and expanding their product line. But what happened? And is Vera Bradley still around and stylish? Keep reading, and you’ll find out!
What is Vera Bradley?
If you’re not familiar with the brand name, you’ve probably seen it at some point! Vera Bradley is a super fun brand that makes bags, luggage, and accessories. Started back in 1982 by two friends, Barbara and Patricia, it’s become famous for its bright, quilted cotton designs.
The best part about Vera Bradley? Their amazing prints! Think bold florals, paisleys, and all sorts of eye-catching patterns that change with the seasons. While their fun colorful pieces are great for adding a little personality to an outfit, they have plenty of neutral options to pick from as well. They sell so many great home items like bedding and drink tumblers. They even sell apparel and sleepwear!
Despite being one of the hottest accessory brands around, I think ladies started leaning toward more neutral handbag options for the last decade, which made Vera Bradley wane in popularity a little. Luckily, Vera Bradley has been working to revitalize its image with updated styles, new product lines, and strategic partnerships.
Speaking of partnerships, Vera Bradley has partnered with the NFL to make bags for your favorite teams and tailgate season. You can shop by team here. If you love Disney or know someone who does, they also have a Disney collection!
Is Vera Bradley still popular?
The short answer is…yes! But, for reasons you may not think! The New York Post and Refinery 29 wrote all about the brand’s big comeback and how ladies are digging their retired Vera Bradley bags out of the backs of their closets.
With all that being said, please go check out their new items or you can even pull out of your old Vera Bradley duffle bag, crossbody, or lunch box out of storage because they’re on their way back!!
What is in style at Vera Bradley?
Everyday Items
The medium size of this multi-strap shoulder bag is perfect for every day, and I love all of the pockets and the zip closure. It easily converts from a crossbody to a shoulder bag, so you can get two looks for the price of one! One thing I love about their quilted fabric bags is that they are machine washable, so you can get them looking brand new with a quick throw in the washer.
This shoulder bag proves that Vera Bradley isn’t all bright colors and signature prints anymore! This classy leather purse comes in several solid colors like sky blue, black, and camel, and it’s roomy enough to hold your every day essentials plus some. I think you could easily fit an iPad or kindle in here or a small umbrella!
If you need something a little bigger to tote around things like your laptop, work files, notebooks, gym clothes, etc., this tote bag is a fantastic size! Did you know you could get select Vera Bradley products monogrammed for an extra $10? I would totally carry this myself, but I also thought this would be such a cute personalized gift for a college student or a child or grandchild starting their first job!
I don’t know about you gurls, but a nicely organized wallet is a must for keeping me together so I’m not losing my credit card every five seconds! This leather one has room for all of your cards, IDs, and money with 12 card slots, two bill slip pockets, and a secure zip closure.
Travel Bags & Accessories
I thought this little crossbody bag would be such a great travel companion! Not only does it match every single outfit you could bring with you on your trip (it also comes in navy!), but it has zippered pockets to keep your items safe and secure. My favorite part is the big open pocket on the back that’s the perfect size to hold your phone so you don’t have to dig it out of the bottom of your purse every time it rings!
If you travel often, you need a hanging organizer! They are the best for keeping your sink and counter from being cluttered in a hotel room. This one is large enough to hold full-size bottles. This would also be a great gift for any college students in your life who are stuck using a dorm bathroom!
If you need a backpack that’s super functional, this extra large one is a perfect pick! It’s super spacious, so you could even take it as a carry-on or overnight bag! The black is the most versatile since it goes with absolutely anything (and your husband can pack it without complaining, LOL!), but you can also find it in several prints and other solid colors.
Accessories
I love a good multi-functional product and this bag is a crossbody, wallet, and wristlet all in one with a simple strap change. This would be great for a travel day since it can keep your cards and phone accessible and safe. It would also be perfect for keeping in your larger purse as a wallet and then you can just grab it out when you need to run in the store quickly!
You can’t tell me you’ve seen a cuter lunch box than this one! This is a great bag for your gurls who work in an office, and if you’re retired, it would be a great bag to pack snacks to take to the park or the pool for your grandbabies!
I love a fuzzy, fleece robe in the winter, but I have become a fan of thinner knit robes during the hot summer months! This one is so darling, and lightweight enough to keep you from sweating when you’re blowdrying and curling your hair. It’s knee length with 3/4 sleeves, and comes in several other pretty prints!
I’ve had many of these blankets over the years, and they are the best for curling up on the couch and watching a movie! They’re also perfect for keeping in the trunk for an impromptu picnic or for taking with you to a bonfire or outdoor sporting event. They are even great for throwing over your bed on chilly nights when you need an extra layer. I also gave the blankets as Christmas gifts to my neighbors, and they were thrilled with them.
Overall, I think Vera Bradley still has some quality items, especially any of their solid styles and travel pieces. But, I think the brand still has a way to go to get back to its former glory days! What do you think? Would you carry one of their patterned purses today?
Shop More Vera Bradley:
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I like the Disney collection
I still love Vera Bradley products. I swear by their wallets. 15 or so years ago, my daughter, two nieces and I made the 12+ hours drive to Indiana for their annual sale! We actually went 3 years in a row and had a blast. I still have a lot of what I bought and still carry the purses from time to time.
I love and still use my Vera Bradley items! My favorite is the weekender bag in a purple paisley which is about 15 years old now. I take quite a few weekend trips throughout the year and it always goes with me!
I still use my Vera bags, especially the older styles that have the nice quilted interiors. Newer ones have a cheaper-feeling nylon/poly interior. So, to me, the older styles are more valuable, and I think the beautiful prints will always be in style. I am carrying a solid navy now and it goes with everything I wear. Love that the bags are so much lighter than leather purses. Let’s’ keep our Veras!
I always liked their solids best. Their fleece blankets are great and we have a beautiful quilts in our home. I have always been a fan.
I still purchase Vera Bradley cross body purses. They are lightweight which is helpful especially if you have problems with your shoulders. I appreciate how organized your bag remains when you’re shopping.
I have a leopard print Vera Bradley tote bag I bought at a good price at the VA commissary store years ago. It’s still in good shape. I never liked the paisley ones. I could never understand their appeal to young women because they looked like a grandma quilt. It looks like they have come a long way.
Always a Vera Bradley fan, just switched to more neutrals
I still love Vera Bradley … great variety of styles, lots of patterns to choose from plus introduction of solid colors, love the organization the interior gives me! Will always be a fan! Thanks for this post!
Hi Tania,
I have several small Vera Bradley bags I use every spring and summer (they don’t like snow)
I always carry her check book size wallet.
Thanks.