Allure Best of Beauty 2025 Winners: Must-Try Makeup, Skincare & Hair Picks for Women Over 50

It’s that time again! Allure’s Best of Beauty Awards are out, and you know I had to take a peek! Every year, the editors test hundreds of products to find the absolute best in skincare, makeup, and hair care. But let’s be real… not every “award winner” is something we’d actually use.

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I combed through the list and pulled out the winners that make sense for women over 50. Whether you’re dealing with thinning hair, drier skin, or just want something that really works, these are the standouts you’ll love.

Merit Bronze Balm Sheer Sculpting Bronzer

I admit, I love all things Merit!!! This creamy, sheer bronzer gives a sun-kissed glow without the heavy, muddy feel. It blends like a dream, perfect for mature skin that prefers hydration over powdery finishes. I love that it’s buildable, so you can go from “just back from vacation” warmth to a subtle, everyday contour.

• Creamy texture that blends easily on mature skin
• Warm bronze tone adds definition without heaviness
• Goes on sheer for a natural finish that layers beautifully
• Compact size makes it perfect for travel or touch-ups

Lancôme Idôle Flutter Expansion Mascara

I was completely surprised by how fluttery and lifted this mascara makes lashes without clumps or flakes. The flexible brush coats even the smallest lashes for wide-awake eyes. It’s perfect for those of us who want definition without heaviness.

K18 AstroLift™ Reparative Treatment

I have thick hair, and it is very heavy. That’s why I use a root boost to get volume. This hair treatment is getting all the buzz, and for good reason. It strengthens strands, fights frizz, and adds bounce back to aging hair. The formula repairs damage from coloring and heat styling while keeping hair soft and touchable (never crunchy!). It’s humidity-resistant and helps repair bonds for healthier hair over time. Think soft, touchable volume that lasts all day.

• Great for fine or thinning hair
• Adds long-lasting lift and volume
• Strengthens hair bonds for less breakage
• Non-sticky and humidity-resistant

TIRTIR Mask Fit Waterproof Setting Spray

Say goodbye to melting makeup! This Korean beauty favorite locks everything in place, even through hot flashes or humid days. It’s lightweight, waterproof, and perfect for keeping your look fresh all day.

Therabody TheraFace Depuffing Wand

If you love your skincare gadgets like I do, this one’s a treat. The Theraface Wand uses cooling technology to soothe puffiness, tighten skin, and give that post-facial glow, no spa appointment needed. It’s an investment piece that genuinely earns its place on the vanity. My daughter thinks she is taking this. Lol!!!

Laura Mercier Ultra Blur Talc-Free Translucent Setting Powder

The cult-favorite setting powder just got better, now talc-free with a smoother, more forgiving finish. It blurs pores without settling into fine lines, leaving your skin softly matte but never dry. It’s the kind of powder that makes you wonder why you ever used anything else.

Kiehl’s Ultra Barrier Repair Cream

Dry, sensitive skin? Meet your new best friend. This rich cream helps repair and strengthen your skin barrier, restoring softness and hydration overnight. Ideal for cooler months or anyone needing extra nourishment.

PanOxyl 10% Benzoyl Peroxide Acne Cleansing Bar

This affordable Acne Cleansing Bar is proof that good skincare doesn’t have to break the bank. Designed for acne-prone skin, it gently exfoliates and helps prevent breakouts on the face and body, ideal for anyone managing occasional midlife skin flare-ups.

Differin Acne Treatment Gel

If you thought acne treatments were just for teenagers, think again. This Allure winner is amazing for women who deal with hormonal breakouts or clogged pores. The 0.1% adapalene (a gentle retinoid) helps clear skin while also improving fine lines and texture, a total two-for-one! It’s powerful but not harsh, making it great for mature or sensitive skin.

• Fights acne and clogged pores
• Gentle retinoid smooths fine lines
• Improves overall skin texture
• Suitable for sensitive and aging skin

John Frieda ULTRAfiller+ Thickening Shampoo

Thinning hair is one of those things many of us face, and this Thickening Shampoo really delivers. It’s infused with biotin and hyaluronic acid to strengthen and plump each strand. Hair feels fuller and looks shinier after just a few washes. And it smells fresh and clean without being overwhelming.

• Adds volume to thin, fragile hair
• Strengthens with biotin and hyaluronic acid
• Lightweight formula won’t weigh hair down
• Helps restore shine and softness

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Verse Of The Day

2 Corinthians 4:18 (NIV)
¹⁸ So we fix our eyes not on what is seen, but on what is unseen, since what is seen is temporary, but what is unseen is eternal.